Consumers also benefit from the convenience and variety of online shopping platforms that offer a wide range of t-shirts from different brands, designs, and prices. As a result, t-shirts are becoming more affordable. With the advancement of technology and ecommerce, t-shirts can be produced and distributed at lower costs and faster speeds. The t-shirt segment is one of the most popular and profitable categories in the apparel market in the US. Source: Statista Each person in the US spends about $15 on t-shirts per year. The t-shirt segment’s revenue in the United States (2014–2027). They’re also relatively simple to produce, distribute, and market, making them attractive to consumers and retailers. T-shirts are versatile and adaptable garments that suit different occasions, styles, and preferences. ![]() Increasing demand for casual clothing and the popularity of online shopping, customization, and printing services has driven the United States to become the largest apparel market in the world, second only to China. Similarly to other worldwide trends, we can explain the US t-shirt market revenue growth by looking at global consumer behavior. The US t-shirt market is expected to grow annually by 3.5% from 2023 to 2027, reaching over $6B. The t-shirt segment’s revenue in the US is estimated at $5.2B in 2023. So, let’s look at some data that show current trends and future predictions for the t-shirt market in the US. Its growing market implies that there’s a steady demand for new t-shirts. The United States is a big player in the t-shirt industry. Source: Printful T-shirt market in the United States The growth of the women’s t-shirt segment also reflects the changing preferences and attitudes towards fashion, comfort, and self-expression. But, unisex and women’s t-shirts are becoming increasingly popular. Historically, men’s t-shirts have made up the largest market segment. In addition to the increasing demand for casual and comfortable clothing, the rising popularity of online shopping and ecommerce platforms offers a wide range of options and convenience for consumers of all genders. The global market was estimated at $106.6B in 2021 and will grow significantly from 2022 to 2028. The market size of women’s t-shirts is expected to grow by 6.1%. China is also a huge market for t-shirts, with a growing middle class and a young population that favors fashionable and comfortable clothing. China is in a dominant position as a manufacturer and a consumer of t-shirts.Ĭhina has been the world’s largest apparel producer and exporter for over a decade, benefiting from low labor costs, advanced technology, and favorable trade policies. In global comparison, China is expected to generate the most revenue from the t-shirt market worldwide, with an estimated $5.7B in 2023. Most revenue from the t-shirt market is generated in China ($5.7B in 2023). Custom t-shirts allow consumers to express their creativity, identity, and preferences through unique designs. The rising popularity of casual wear and athleisure worldwide is a key driver of the market growth.Īnother reason for the market expansion is the rising trend of customized and personalized shirts. Consumers are increasingly opting for comfortable and versatile clothing that can be worn for different occasions. The t-shirt market is expected to grow annually by 3.22% (2023–2027 forecast period). The t-shirt segment’s revenue is estimated at $44B in 2023. This includes the rise of ecommerce, the increasing consumer demand for casual wear, the emergence of new printing technologies and materials, and the growing interest in personalized clothing. That’s a t-shirt for every Instagram user worldwide! Or, imagine every person in Europe and the Americas (North and South America) buying at least one t-shirt-that’s still less than the 2B items sold each year. Moreover, the rising popularity of ecommerce platforms and print-on-demand services has enabled consumers to access a wide range of products and designs at affordable prices. ![]() The increasing demand for casual and comfortable clothing among consumers of different age groups and regions is one of the key growth factors driving the market. ![]() ![]() Over the years, the global market has evolved, driving fashion trends in plain t-shirts, personalized shirts, graphic and vintage t-shirt designs, and custom t-shirts. The global t-shirt market is expected to reach nearly $300B by 2025. With the growth of ecommerce and the leading fashion brands embracing the t-shirt industry, the future outlook appears positive for the global t-shirt market.
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